As a performer I made use of Social Media; I used my pages on Facebook and my Twitter account to promote myself and my work, often posting teasers of acts and costumes, and to advertise myself and look for work.
Recently I have been doing a lot of work using social media as a promotional tool for other organizations (and apparently I'm awesome at it - not my words! Honestly!) and I have realised the power of social media to make connections beyond my immediate groups. For example; I am currently working on a festival of new writing, and the production team were at a loss to explain why the opening night had sold out yet the following night was nearly empty. We realised in the morning of the performance that the ticket-sales website had glitched and it was urgent that the links were reset and this information was disseminated immediately and widely. I used Twitter to announce that tickets were still available, making use of hashtags and scheduling tools, and by the time the play began the venue was three-quarters full.
I'm not going to take sole responsibility for this ( :P ) but I feel that by harnessing the power of social media, the message was received and promoted through likes and retweets (honestly, my phone was bleeping constantly throughout the day as people shared the message far and wide!)
Image Source: gsmnation.com
I know this tale isn't necessarily relevant to collaborative working, however I feel it is a good example of the ways in which I have begun to understand the power that social media has as a promotional tool, beyond "look at my pretty costume, book me for work."
I have found that my SIG on Tumblr is a very useful tool as it allows me to make contact with users who share the same interests, again through the use of relevant tags. I was able to follow accounts, and they were able to follow me, despite not knowing each other directly. The information shared on Tumblr is directly relevant to my interests and my inquiry, and the interaction allowed between users enables me to ask or answer questions that have expanded my thinking on the subject I am investigating.
My SIG on Tumblr: danitougher.tumblr.com
I have also found, in my professional practice, that Google Docs is becoming increasingly useful. I don't know whether this is officially 'Social Media' however it does allow multiple users to work collaboratively on a document or spreadsheet which is handy!
Which Social Media Tools are you finding the most useful?